SOTA: State-Of-The-Art
Every consulting organization makes an implied promise to their clients:
We keep ourselves up-to-date on what’s happening in the world, so you don’t need to worry.
Q. How can you demonstrate to your clients your commitment to providing thought leadership?
A. By sharing SOTA (State-Of-The-Art) Bulletins generated through a system of regular top-team knowledge capture events.
SOTA Bulletins are not the occasional marketing newsletter that everyone else sends out. SOTAs are fresh knowledge captured from the field — what’s really going on right now that you’re learning and innovating.
Here’s how we work with you to painlessly extract and create your SOTA Bulletins:
For every one of your major practice areas, on a quarterly basis:
- We meet with your practice area top team for a one day (or possibly a half-day) session, with as many of the members possible live and face-to-face in one place. I use my highly acclaimed process to quickly extract knowledge. (Side benefits: We’ll inevitably find new differentiation markers, and develop some long-term marketing strategies.)
- I distill what I have extracted into a SOTA draft Bulletin.
- The draft SOTA Bulletin is circulated to the group for comments and upgrades. I then create a final for group approval
- The SOTA Bulletin is then distributed by your organization to your clients and prospects. A second, internal SOTA Bulletin can be created for the rest of the practice team to keep everyone up to speed on the state-of-the-art.
How to begin:
Call us or write us and we’ll discuss your needs. We can start with a test SOTA and then create a regular integrated quarterly process.
You can use the CONTACT form, or just pick up the phone and call us at (415) 690-7530.